"After achieving success in enrollment in schools, now our target is to improve quality of education in the schools," Nitish Kumar said after launching the scheme at a function attended by students and teachers here.

He said the state government has outlined 20 parameters that will be followed by all schools.

"I have also written a letter addressing teachers that will be read out to students," he added.

The chief minister's letter, that suggests ways to improve quality of education, has been circulated to all elementary schools.

He said that in the last five and a half years, the state government has worked hard to ensure that children are enrolled in schools.

"The government's measures have succeeded to a large extent as only 2.5 percent children are now out of school. When I came to power in November 2005, 12 percent children were out of schools," Nitish Kumar said.

He said that regular assemblies should be organised in all schools, and the last period should be fixed for sports and cultural activities.

About 38 campaign vehicles, that will travel across the state, were also flagged off on the occasion. "It is a part of the campaign to create awareness among people," said Anjani Kumar Singh, principal secretary of the state's Human Resource Department.

The 'Samjho Sikho' campaign is a joint effort of the Bihar Education Project Council and Unicef. The state government is spending Rs.50 crore on the project.

Nitish Kumar has repeatedly said that he is committed to improving the standard of education in the state.

According to Census 2011, Bihar has a literacy rate of 63.8 percent, against the national average of 74 percent.

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