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Patna,(BiharTimes): Nearly 12 million additional rural households in Uttar Pradesh and four million more in rural Bihar would have owned electric fans by 2009-10, had there been better access to electricity.
According to a Crisil research report each of these two states would have had five million more households owning a television set. In contrast, an improvement in road connectivity between 2004-05 and 2009-10 appears to have resulted in a sharp pick-up in ownership of two-wheelers in several states including Bihar, Odisha and Rajasthan.
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The Crisil study said in times to come, in addition to higher income, improved access to electricity and roads would be key determinants of demand for consumer durables in rural areas across many states. Access to finance will also be a critical enabling factor as household demand for higher value items sees a pick-up”.
“This will especially hold in states such as Bihar, West Bengal and Uttar Pradesh where higher incomes, in addition to improvement in infrastructure will be key drivers of potential demand,” the study said.
It predicted that rural households in richer states, such as Kerala and Punjab, were likely to move further up the ladder, and purchase more high-end durables such as refrigerators, air-coolers, four-wheelers, and digital cameras.
It also said that for the first time in nearly 25 years rural spending outpaced urban spending between 2009-10 and 2011-12.
It said rural India accounted for about 68 per cent of total households, but had only 42 per cent penetration in televisions in 2009-10 (against 76 per cent in urban), 55 per cent in electric fans (91 per cent in urban), 14 per cent in two-wheelers (33 per cent in urban) and mere one per cent in motor cars/jeeps (seven per cent in urban).
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